In an effort to encourage COVID-19 vaccinations Gov. Chris Sununu has called upon New England Patriot Chase Winovich to help get the message out.

While 61% of the population has received at least one dose of the vaccine and a quarter are fully vaccinated as of Saturday Sununu said at his Thursday coronavirus briefing that after initial an rush demand has waned.

"We’re definitely seeing the demand kind of plateau and I don’t want to say peter out, but it’s definitely slowing down," Sununu said.

Sununu is gearing up a vaccination campaign and tweeted a video of Winovich on Monday. It's the start of a new campaign that will utilize a number of platforms targeting individuals who may not have scheduled their appointment for a shot.

“Here in New Hampshire, our vaccination efforts are moving at one of the fastest paces in the nation. Whether it’s our uptake within long-term care, our heath care workforce, or within the general community, we have a lot of confidence that Granite Staters understand the importance of getting vaccinated," Sununu said in a statement.

The governor said that over the coming weeks the state will be transitioning to making vaccine more readily available through primary care physicians which will enable individuals to have a one-on-one conversation before making the decision to get vaccinated.

"Thrilled to have Chase join our efforts in encouraging younger Granite Staters to get vaccinated. Getting the #COVID19 vaccine is our shot at getting back to normal! Stay tuned for more videos coming to TikTok, FB, and Instagram," Sununu wrote.

In the video Winovich looks to be at Wentworth by the Sea and calls New Hampshire "paradise" and asked if its better experienced without a mask.

"We have that opportunity. Go ahead, take your shot get the vaccine, let's go," Winovich said before taking a pretend golf swing and attempting a somersault.

Winovich has taken a shine to New Hampshire and Portsmouth in particular with tweets calling it "the coolest place in the world" to which Sununu responded with an offer to help him move. Sununu has also worn a Patriots mask in public.

The campaign comes as the FDA looks ready to approve use of the Pfizer vaccine for teens age 12-15, according to a CNN report. The FDA will have to amend the emergency use authorization for the vaccine and is currently reviewing data submitted by Pfizer. The vaccine could be available as early as next week once approval is given.

Note: This story was updated to include information from the governor's office.

Contact reporter Dan Alexander at or via Twitter @DanAlexanderNH

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