Maine is Over 200 Years Old and Long Overdue for a Rebrand
Editor's note: This article was written by a Townsquare Media Northern New England contributor and may contain the individual's views, opinions or personal experiences.
The great state of Maine is officially over 200 years old. Its rich history can be seen and celebrated extensively . Whether it's the flag, motto or other symbols, Maine has a very proud tradition.
However, do all of those traditions really hold up? Do other norms deserve to get more representation? Does anyone really like that our state flower is a pine cone?
Simply put, does Maine need a rebranding?
It sounds drastic, but we are talking about 200+ years of very little change. Outside of the flag, Maine's brand has remained the same since 1820.
Many legacy companies go through this very important question: when is it time to truly restructure the brand? Some companies tend to do it more than others. However, 200 years feel a little on the overdue sign for Maine.
I took it upon myself to rebrand Maine. I have designed new insignia and repopulated many of our official symbols. This new brand mixes our heritage with some of Maine's more relevant entities.
You're probably wondering two questions: why change in the first place? And who died and made you king?
Firstly, change isn't a bad thing. I embrace change as much as I possibly can. We are here a very short period of time, and I am all about people leaving their mark. Plus, does anyone actually think it's cool that Maine's state bird is a chickadee? So boring.
As for the second question, I am simply making recommendations. This is by no means official unless you all want it to be, then I will totally start a campaign. I do absolutely love the new flag.
I hope some of these new designs at least start a conversation about updating Maine as a brand moving forward. 200+ years has been a great run. However, a little lipstick might help the next 200 years brighten up a bit.