Our Beloved New England Christmas Tree Shops Have a New Name After 52 Years
Editor's note: This article was written by a Townsquare Media Northern New England contributor and may contain the individual's views, opinions or personal experiences.
If you haven't noticed yet, it's happening. Christmas Tree Shops has changed its name and it's slowly appearing on storefronts, websites, and Facebook. And once you enter, you'll feel like you're in a HomeGoods.
Let's be honest though, they'll always be The Christmas Tree Shops to New Englanders, at least for the next few years. This is especially true if you've been around for any length of time over the last 50 years when they first emerged on Cape Cod selling Christmas trees, then slowly adding other seasonal items.
There's 15 locations in Massachusetts, a few in New Hampshire, Maine, Rhode Island, Connecticut, and one in Vermont according to their website.
What you may not know is that there are Christmas Tree Shops in various eastern and midwestern states from Florida to Wisconsin to Texas, and so to no one's surprise, the name of the store is confusing. So, let the name change begin.
This beloved Massachusetts specialty retailer is overhauling the brand as well as re-merchandising now that it's no longer a part of the Bed Bath & Beyond parent company, according to Forbes. This means that they're slowly revamping each and every location.