Tee Up for a New Virtual Golf Experience Coming to This Dover Restaurant
The past twelve months have devastated many businesses, but perhaps none more so than the restaurant industry.
The ability to adapt to the new normal of safety precautions and pop-up outdoor seating has put many establishments to the test.
Chris Serrecchia, owner of Dover Brickhouse, has conceived a plan that is a lesson in adaptability.
In years past, Dover Brickhouse has been a casual pub known for its notable Sunday brunch downstairs and live music stage upstairs. While Serrecchia managed to construct a charming alfresco patio to accommodate diners, COVID-19 effectively destroyed the upstairs concert scene.
Rather than close shop, the owner has charted a new course to address the local demand for indoor golf simulators.
Serrecchia and business partner David Nebbia are reimagining the top floor as a completely new venue called The Back Nine.
“The goal is to eventually become a private, membership only, 24-hour key club. We will offer online booking where our guests can schedule and book months in advance. Basically, we studied everything we disliked about old school simulator operations and improved upon it. We’re building two full-sized, professional simulators in a dynamic atmosphere—The Back Nine will be next level.”
Warehouse shortages and shipping delays have complicated a specific launch date, but the team is hopeful that the project will be completed within the next four weeks.
Initially, The Back Nine will be open from noon to 10pm, but Serrecchia says they plan to expand hours shortly thereafter. Food and bar service will be offered via QR code menus located at each simulator. This will allow patrons to order and pay digitally, without the need to go downstairs.
Partner David Nebbia has already begun to line up potential golf pros for private lessons, and the pair are making plans to completely rebrand Dover Brickhouse into an edgier eatery simply called The Brick.
“It’s all coming together,” Serrecchia adds. “The pandemic forced us to reinvent ourselves, and what we’ve envisioned is an adult-oriented golf club, with good food and beverage, right here in downtown Dover.”
Dover Brickhouse is located at 2 Orchard St. in Dover, NH, across the street from Chris Serrecchia’s upscale sister restaurant Ember Wood Fired Grill.
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