Editor's note: This article was written by a Townsquare Media Northern New England contributor and may contain the individual's views, opinions or personal experiences.

The social media influencer is all the rage now. Content creators on YouTube, Instagram, and TikTok create videos in hopes that viewers subscribe, share and "smash that like button" to build their audience in hopes that they get discovered.

If they do and have enough of an audience, they can reach a status where companies will pay them to say good things about their products and feature them in their videos. Some do it well and others, not so much.

But regardless of how good the content is, it's all about "the reach." If a content creator can reach a large enough audience, they can make a lot of money hawking everything from clothing to teeth whitener.

Sometimes though, you can reach a large audience by making fun of those influencers like New York stand-up comedian Christoper Barnes has done.

On his Instagram and TikTok pages, Barnes has created parody videos of influencers, imitating their voices while reviewing national brand stores like T.J. Maxx, Dollar Tree, Kohl's, Macy's and even Maine's very own L.L. Bean.

His videos show a walkthrough of the store, and his voiceover describes his thoughts on the store and parodies influencers by mimicking them. The L.L. Bean video isn't the actual flagship store in Freeport, but one of their 18 other stores in the country. As part of his parody, Barnes doesn't call it L.L. Bean. He calls it "Lou Lou Bane," so you can see where he's going with this. Saturday Night Live couldn't do a better parody than this.

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