This story has been updated throughout.

Fire ripped through the iconic Red Jacket Mountain View Resort in North Conway on Saturday afternoon.

Thick gray and black smoke could be seen for several miles as flames shot from the second and third floors of the sprawling resort's south wing, according to the state Fire Marshal's office. Several people jumped off the balcony to escape the flames.

The North Conway Firefighters Association said they were pulling supply lines across Route 16 in an effort to supply pumper trucks with more water. Gusty winds also made it a challenge for firefighters to put out the fire.

A roof had partially collapsed, according to the Rockingham Alert Facebook page.

Aftermath of a fire at The Red Jacket in North Conway 4/30/22
Aftermath of a fire at The Red Jacket in North Conway 4/30/22 (Wolfeboro Fire-Rescue Department)
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Guests, many who were at the Kahuna Laguna indoor water park when the fire started around 2:50 p.m., were still in their bathing suits when they were given blankets and directed onto buses, according to the Conway Daily Sun.

The state Fire Marshal's Office said all guests have been accounted for. Hotels in the area opened their rooms to Red Jacket guests.

Two firefighters and one civilian have been treated at the scene for non-life threatening injuries. They were transported to Memorial Hospital as a precaution.

Firefighters from all around the area responded to the fire including Conway, Center Conway, East Conway, Redstone, Bartlett, Jackson, Madison, Tamworth, Ossipee,
Center Ossipee, Moultonborough, Center Harbor, Sandwich, Milton, Wolfeboro, Shelburne, Effingham, and Wakefield.

Action Ambulance and Lakes Region Mutual Aid also assisted.

The hotel, located on 40 acres, is a year round resort with the addition of an indoor water park in 2008. The hotel includes 150 hotel rooms and 12 townhouses.

According to the Conway Daily Sun the hotel was opened on July 4, 1971, on the site of the former Birchmont Inn that burned in 1970. The resort was sold in November to New York-based company EOS Investors LLC.

Aerial view of the Red Jacket Mountain View Resort
Aerial view of the Red Jacket Mountain View Resort (Red Jacket Mountain View Resort)
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Contact reporter Dan Alexander at Dan.Alexander@townsquaremedia.com or via Twitter @DanAlexanderNH

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